Recruiting End Users For Enterprise Software Applications
As I work with a few enterprise software start-ups I often get asked about how to find early customers to validate and refine early design prototypes. The answer is surprisingly not that complicated. The following is my response to a recent question on Quora, "How do we get a target audience for enterprise applications, when you dont have an enterprise customer yet for rapid prototyping?" Finding a customer and finding end users are quite different. In enterprise software end users are not the buyers and the buyer (customer) may or may not use your software at all. To recruit end users, there are three options: Friends and families: Use your personal connections through email and social media channels and ask for their time (no more than 30 minutes) to conduct contextual inquiries and get validation on your prototypes. Most people won't say no. Do thank them by giving them a small gift or a gift card. Find paid end users: This does seem odd but it works. I know of a few...