Enterprise Software Needs Flow And Not Gamification
I don't believe in gamifying enterprise applications . As I have argued before, the primary drivers behind revenue and valuation of consumer software companies are number of users, traffic (unique views), and engagement (average time spent + conversion). This is why gamification is critical to consumer applications since it is an effort to increase the adoption of an application amongst the users and maintain the stickiness so that the users keep coming back and enjoy using the application. This isn't true for enterprise applications at all. This is not only not true for enterprise applications, but gamifying enterprise applications is couterproductive that makes existing task more complex and creates an artificial carrot that does not quite work. A design philosophy that we really need for enterprise applications is flow. I am a big fan of Mihaly Csikszentmihalyi and his book " Flow: The Psychology of Optimal Experience ." I would highly recommend you to read it. Mih...