Building And Expanding Enterprise Software Business In Brazil
While in Brazil, describing his country, one of my friends said, "We have all the natural resources that we need to be a self-sufficient country and we have had no natural disasters such as earthquakes and hurricanes. The only disaster that we had: we lost the worldcup." This pretty much summarizes Brazil. A helipad in front of my hotel in São Paulo. On one side, São Paulo, the seventh largest city in the world, has one the largest per capita helipads in the world where the rich people don't like to drive around in traffic in cheap cars to avoid getting kidnapped at stop lights. On the other side, it is one hell of a city, just like Mumbai - large, organized chaos, and money. It is growing and it's growing fast. While income inequality has been on a steep rise in emerging economies as well as in the western world, it is declining in the Latin American countries, especially in Brazil . If you're thinking of building or expanding enterprise software business in Braz...