Designing The Next-generation Review And Recommendation System
It's unfortunate that despite of the popularity of social networks and plenty of other services that leverage network effects, the review and recommendation systems that are supposed to help users make the right decisions haven't changed much. Thumbs-up and thumbs-down or likes and unlikes signal two things: popularity and polarization. If a YouTube video has 400 thumbs-up and 500 thumbs-down it means that the video is popular as well as polarized, but it doesn't tell me whether I will like it or not. The star review system also signals two things - on average how good something is and whether it's significant or not. There are multiple problems with this approach. An item with 8 reviews, all 5 stars, could be really bad compared to an item that has 300 reviews with 3.5 stars. Star ratings alone, without associated descriptive reviews, wouldn't make much sense if there aren't enough people who have reviewed the item. Also, relying on an average rating alone coul...