Long Nose of Innovation
Innovation is an ongoing process. Bill Buxton likes to call it The Long Nose of Innovation . He describes the phenomenon as the bulk of innovation behind the latest "wow" moment (multi-touch on the iPhone, for example) is also low-amplitude and takes place over a long period—but well before the "new" idea has become generally known, much less reached the tipping point . He has given quite few examples in his post emphasizing that it is all about idea refinement and innovating around the existing technology. It is naive to throw away an idea just because it is old or not "new enough". Few other bloggers have also picked up the story and Techdirt makes an argument that innovation is not a burst of inspiration but merely a process. Google search and Gmail are the examples that reinforces this phenomenon. When Google launched the search, people said "what, one more search engine?" Gmail was quite late in the email game, but it forced other web-base...